JUDI LIPPERT – President/Owner

Experience and Background:

Judi Lippert has over 25 years in the marketing research industry.

• Field and manage projects nationally – Over the years I worked with numerous moderators, fielding 200+ projects a year and developed relationships with premiere facilities throughout the US. Additionally, as the SVP in charge of all field operations at a New York City qualitative research company (Wolf, Altschul, Callahan NY) and SVP of Client Services at The Focus Room ( New York, Westchester and CT) I have set up thousands of projects. Management includes: market and venue selection, holds and bids, writing spec letters, screeners, field instructions, reviewing summaries and managing quotas, facility needs/details, etc.)
• Writing and developing screeners – I have full understanding of screener design, and am able to develop your screener based on general or detailed specifications. Clear instructions on the screener are most critical for quota control.
• Training and hiring recruiting staff. Experience in developing database and procedural protocol for recruiting and quality control.
• Acting liaison between end client and moderator. When you travel, I can be your client contact– professional and knowledgeable, with strong decision-making skills.
• Assisting in sales and contract proposals with corporate clients. If needed, I can attend sales meetings, offering professional field advice and support.
• As Facility director I managed the focus rooms day-to-day operations, negotiated supplier pricing, project bid requests, supervised full and part time staff (recruiters, hosts, catering professionals) set up and organized computers systems. I have resources for finding translators, transcription services, and audio-visual professionals.