Specialized Areas of Recruiting:
Recruiters are trained the “old-fashioned” way and are not limited to database recruits only. Through extensive and creative networking, we put our efforts into finding that “unusual” or “hard to recruit” respondent. Of course we can also recruit the easier general market consumer but we go that extra mile and make sure they are articulate, and heavily qualified in the product category. You won’t get those respondents who barely pass through the screening process. Recruiters are trained to ask questions, verify responses and ensure quality.
Business:
o Senior Executives- finance, sales, marketing, small business owners, mobile professionals
o Opinion Leaders and Creative/Ideation Panelists/Hypnosis
o Technology Professionals—IT and Telecommunications executives
o Trade Professionals (beauty, skincare, hair stylists/ colorists, photographers, teachers)
Consumers:
o Luxury goods and high-worth individuals
o Alcoholic beverages—trade and consumers
o Leisure travel (Airlines, hotels)
o Media—TV, film, internet and social media
o Trendy consumers (music, fashion, techies as related to Gen-Xers, Echo Boomers /Gen-Yers/Millennials)
o Upscale consumers (jewelry, health and beauty/skincare, the arts, investments)
o Families—teens, t’weens, kids, moms, baby boomers
o Specialty/Ethnic groups- Hispanics (acculturated and un-acculturated) and African Americans, Gays, creative/ideation opinion leaders
o Mock juries
Medical/Healthcare:
o Patients, caregivers (Alzheimer’s, diabetes, GERD, Heart disease, OAB, Obesity)
o Professionals (MDs, RNs/NPs, Pharmacists, DNEs, etc.)
Types Of Studies:
- Focus groups, Mini groups, In-depths, Dyads, Triads, Friendship pairs
- Qualitative/Quantitative Studies (taste tests, music audience, gang studies, car clinics.)
- Phone or Online Interview pre-recruits
- Ethnographies—in-home, in-office, shop-a-longs
- Online web-based /bulletin board recruits
- Client-supplied list recruits
- Opinion Leaders and Ideation Research
- Mock Juries/Auto clinics/Music Audiences/New Product Qual./Quant. Clinics/Taste tests
Focus Group Facilities and Venues:
The selection of a venue or facility can be based on our recommendation or yours and should ultimately be determined by the specific project needs and the facility’s capabilities. We can find you conference style rooms, living rooms, trendy lofts or apartments, locations that can accommodate large groups or displays (appliances/car clinics). We have relationships with many facilities in NY area and throughout the US. Let us research the options and guide you to the best locations.
Moderators, Interviewers, Audio-Visual Experts, In-language Translators:
Based upon different areas of need, we can recommend moderators and interviewers and provide suitable resources based on areas of expertise, costs, in-language needs or simply your selected market locations. We can provide audio visual experts (usability labs, ethnographic taping and editing, web casting, etc.) translation specialists, transcribers or note takers.
Call Judi at (914) 261-6356 for your free initial consultation.